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Experience shows what someone has done. Potential shows what they could do. What to look for - drive, growth mindset, adaptability - and how to interview for character, not just credentials.

Weeks in, good people seen, still nothing across the line. It's tempting to blame the market. But if the role isn't defined clearly enough, you can meet the right person and not recognise them.

Often the issue isn't the talent market - it's the hiring process. Here's what a great one actually looks like, from an internally aligned brief to real feedback, win or lose.

"8+ years' experience, strong leadership, proven track record" sounds fine but says nothing. If you can't define what should look different 6 to 12 months after someone joins, the process drags.

"Manage a team of four" tells a candidate what they're responsible for, not what success looks like. Here's where outcome-based hiring actually begins.

Bad hires rarely fail dramatically - they leak. Lost momentum, slipping standards, your strongest people quietly compensating. And the failure usually starts long before anyone is in the room.

A simple structure to reflect on the year and get clear on what you want next - whether you're walking into a formal review or just want a reset.

Capture your wins while they're fresh. It's far easier than reconstructing them months later when you need them for your next move. Here's exactly what to record.

One of the most common questions I'm asked. Here's what's really happening across creative and digital roles right now - and how to position yourself in the market we actually have.

A CV tells me what you say you can do. A testimonial shows someone has seen you do it. Here's how to build a testimonial bank - and how to ask the right way.

The advice young people were given was written for a different economy. Here's what actually matters for careers in the age of AI - learning curve, messy jobs, and judgment.

A new trend has people staying put out of caution. Sometimes that's smart. But if you're not developing while you stay, safe today can cost you later.

Stock photography, then coffee, then recruitment. The skills carried over more than I expected - but the confidence dip was real. Honest advice if you're considering a pivot.

A thoughtful exit protects your reputation and sets up the people you leave behind. Here's what separates a clean exit from a messy one.

Most interview questions sound simple, but they're rarely asking what they seem to. Here's what good hiring managers are really listening for - and how to answer with intent.