Your Next Job Is Probably Not on a Job Board

An often quoted stat is that up to 70% of jobs are never publicly advertised. They're filled through the "hidden job market", a world of referrals and relationships.

If you're thinking, "that sounds great, but how do I access that?" you're not alone. The answer is networking.

But if the idea of reaching out to strangers online fills you with dread, it can help to reframe your approach. This isn't about transactions; it's about building trust over time.

The secret is simple: Be curious. Be generous. Make it easy for people to help you.

Here's a simple framework to get you started:

Build relationships, not just connections.

Start conversations before you need help.

A low-pressure opener like, "I've been following your work and would love your take on [topic]," can spark a great discussion.

Offer value first.

Comment thoughtfully, share an article, or introduce two people.

Acts of generosity build trust long before you need it.

Make it easy for others to help.

When you do ask for help, be specific. Instead of a vague ask, try something like, "I'm exploring mid-level marketing roles with Sydney-based tech companies. If you know of anyone hiring, would you be open to a quick intro?

Re-engage your "weak ties.

Opportunities often come from past colleagues or acquaintances you haven't spoken to in years. These dormant connections can open unexpected doors.

Stay consistent.

One genuine check-in a day compounds over time. That's how strong networks are truly built.

You'll never know which conversation leads to your next role. Often, it's a mix of timing, relationships, and persistence. So start small, and keep going.

Remember: you're not just looking for a job - you're building a network that will support your career for years to come.