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More CVs in Your Inbox Won't Improve the Outcome

Mark Abbott
Jun 13
1 min read

In many cases, it does the opposite.

Across creative and digital roles right now, I'm seeing:

Application numbers still high
Screening time still increasing
CVs still looking polished

It has never been easier to apply. It has never been harder to assess.

When volume stays high, signal becomes harder to see. And when signal weakens, decision-making slows.

Hiring timelines get pushed out. The risk of a mis-hire increases.

The advantage in 2026 isn't reach.

It's disciplined qualification.

With clients, I tighten the front end of the process:

Clarifying the 6-month outcome before we go to market
Adding one scenario question tied to real delivery
Asking for one piece of measurable proof
Structuring screening around commercial impact, not job titles

The goal isn't fewer applications.

It's stronger signal.

If 30% fewer CVs landed in your inbox tomorrow, would hiring actually feel easier?

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